R88 (Radiate) - Build Equity. Scaling Your Business for Tomorrow's Markets

At R88 (Radiate), we specialize in propelling companies forward by fine-tuning their brand messaging & optimizing direct-to-consumer strategies to align perfectly with their target consumer profiles. With over 35 years of experience in consumer products, our team, led by seasoned entrepreneur Rick Greenberg, possesses a unique blend of creativity & analytical prowess that drives success.

What

We Offer

  • Brand Messaging Optimization

    Brand Messaging Optimization

    We assess and refine your brand messaging to ensure it effectively resonates with your target audience, enhancing customer engagement and satisfaction.

  • Precision DTC Modeling & Management

    Precision DTC Modeling & Management

    Our strategies are carefully crafted to be easily measurable and adaptable, allowing us to pivot daily as market dynamics shift.

  • Sales Teams & Tools Development

    Sales Teams & Tools Development

    We build high-performance sales teams and equip them with practical tools to access both brick-and-mortar and digital markets.

  • Product Portfolio Strategy

    Product Portfolio Strategy

    Based on research, we develop product architectures that cater to various price points and niche demands.

  • Value Maximization

    Value Maximization

    Our strategy accelerates growth and strategically positions your company for potential funding opportunities or a profitable exit.

Our
Track Record

Everyday is Startup Day.

Everyday is Startup Day.

Our
Philosophy

“Every day is Startup Day.” At R88, we believe in maintaining a startup mindset, where innovation, continuous learning, and adaptability are at the core of every operation. We are committed to building a company culture that strengthens connections among all stakeholders and leads to collective success.

Build Your Vision with Radiate

Ready to Build Your Vision?

To explore how R88 can help transform your business, contact us below:

Phone: (732) 208-5740
Email: rick@r88be.com

Connect with us on LinkedIn.

Testimonials

Rick on set with Moonlite talent.

On-site with talent for a photo shoot.