At R88 (Radiate), we specialize in propelling companies forward by fine-tuning their brand messaging & optimizing direct-to-consumer strategies to align perfectly with their target consumer profiles. With over 35 years of experience in consumer products, our team, led by seasoned entrepreneur Rick Greenberg, possesses a unique blend of creativity & analytical prowess that drives success.
What
We Offer
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Brand Messaging Optimization
We assess and refine your brand messaging to ensure it effectively resonates with your target audience, enhancing customer engagement and satisfaction.
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Precision DTC Modeling & Management
Our strategies are carefully crafted to be easily measurable and adaptable, allowing us to pivot daily as market dynamics shift.
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Sales Teams & Tools Development
We build high-performance sales teams and equip them with practical tools to access both brick-and-mortar and digital markets.
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Product Portfolio Strategy
Based on research, we develop product architectures that cater to various price points and niche demands.
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Value Maximization
Our strategy accelerates growth and strategically positions your company for potential funding opportunities or a profitable exit.
Our
Track Record
Everyday is Startup Day.
Everyday is Startup Day.
Our
Philosophy
“Every day is Startup Day.” At R88, we believe in maintaining a startup mindset, where innovation, continuous learning, and adaptability are at the core of every operation. We are committed to building a company culture that strengthens connections among all stakeholders and leads to collective success.
Ready to Build Your Vision?
To explore how R88 can help transform your business, contact us below:
Phone: (732) 208-5740
Email: rick@r88be.com
Connect with us on LinkedIn.
Testimonials
On-site with talent for a photo shoot.