Rick Greenberg, Principal & Business Development Advisor for R88 (Radiate).

Rick Greenberg, Principal & Business Development Advisor for R88 (Radiate).

Meet Our Founder

Visionary CEO, Marketing Strategist
& C-suite Advisor

Rick Greenberg is a results-oriented CEO and marketing executive with a proven history of scaling businesses through strategic growth, brand development, and impactful negotiations. His expertise encompasses both national and international sales, R&D, marketing, and operations, ensuring that every aspect of a business aligns with its growth strategy.

CEO, Moonlite – A RedwoodVentures Brand

As CEO of Moonlite, an innovative app-based product and DTC/e-commerce brand that leveraged digital media strategies for explosive growth, he propelled sales to a 27-fold increase over three years through strategic collaborations and high-profile licensing agreements with Disney, Eric Carle, Random House, and Simon & Schuster, setting new benchmarks.

President, Carrera of America, Inc.

As President of Carrera of America, Rick oversaw a $100 million portfolio of collectible slot cars and RC vehicles. He achieved a 126% increase in e-commerce sales, restructured company logistics, improved profit margins, and lowered operational costs while expanding key partnerships with Walmart, Sam’s Club, Target, and Amazon.

Principal & Business Development Advisor, Radiate (R88), LLC

Rick founded Radiate (R88), a sales and marketing consultancy, advising executive teams across industries on brand identity and long-term business strategies.

As Co-Founder, Rick led Shelcore Toys, a vertical, $80 million global toy manufacturer. He expanded its distribution to 67 international markets and secured major licensing agreements with Disney, Nickelodeon, and WWE. In 2006, he successfully sold the company to Matrix Holdings Group.

CEO & President, Shelcore Toys, Inc.

Education & Personal Life

Rick studied Communications at Emerson College in Boston. Originally from New York, he now lives in Somerset County, NJ. In his free time, he enjoys exercising, practicing yoga, cycling, reading, and spending time with his grandchildren.